Welcome to the Kook Proof family
A company of good friends, including you!
A company of good friends, including you!
As one of the first in Portugal, Tiago Rocha starts kitesurfing around 2002 with some friends, pioneering the sport. Tiago participates in competitions, utimately winning a third place in a world cup freestyle competition in Brazil. In 2004 he gets his IKO instructor license and the foundation of Kook Proof is laid when he starts up his own school, Escoladekitesurf.com, in 2007.
Escoladekitesurf.com grows, and with the help of his brother, Joao Rocha, and other instructors, Tiago establishes himself as one of the leading schools in the north of Portugal. After a few years of mobility, the school settles in Esposende, a town with excellent conditions for kitesurfing. In 2008 Tiago becomes an IKO Examiner meaning he can now train new IKO kitesurf instructors.
One of Tiago’s early instructor students, Anders Modin from Sweden, joins Tiago as an instructor in June 2010. Together, they start exploring the concept of kite camps at a small scale. The following winter they spend in the north of Sweden, starting up a snowkite school in Tärnaby.
The kite camp concept grows, and in the summer of 2011 Tiago and Anders host around 50 guests in Esposende. Many guests booked through the site kiteandgo.com, which was run by escoladekitesurf.com. The first SUP boards are purchased and the first trips on the Douro river in Porto are made. The second, and last, winter season is spent in Tärnaby, Sweden.
2012 – 2013
In 2012, the kitecamps doubled much thanks to the scandinavian travel agency Lapoint who started selling the camps on the scandinaviand market. The staff increased, relieving the two-man team Tiago and Anders. More investments are made, mainly on SUP and kitesurfing gear. We start to produce our own school gear such as lifevests and windstoppers.
In the winter of 2012-2013, Tärnaby in Sweden is abandoned for Cape Verde. The school is set up in November of 2012 in Santa Maria on the Island of Sal, inside the Funana restaurant which at the time is still under construction. Capucine Gros joins as instructor.
After a successful winter in Cape Verde, Escoladekitesurf.com partners up with the dutch travel agency KiteHolland and enter the dutch market with kitecamps in Esposende. 2013 brought more guests than ever, and in June Pedro Bessa joined the team to oversee the financial and legal part. A new company is formed with Tiago, Anders and Pedro as shareholders.
In the fall of 2013, after a very busy season in Esposende, the company leaves the name Escoladekitesurf.com behind, and rebrands itself as Kook Proof Activity Center in order to embrace more activities like SUP and surf and adopt a more international name.
The school in Cape Verde doubles both its staff and its number of students during the winter. The summer season in Esposende starts with the inaguration of the new activity center in the marina. Investments are made in a new boat, equipment for kite and surf, and staff is bigger than ever. A strong increase in the Dutch market and a growing number of activities available make for another great season.
2015 – 2016
Kook Proof keeps on growing in Portugal and Cape Verde with extended seasons in both destinations (early November to early April in Cape Verde and end of March to end October in Portugal). Kite camps are also launched in Cape Verde during the 2014/2015 winter season. After the last two successful years, it’s now time to move forward. 2016 will mark the launch of new destinations for next winter.
We understand your confusion, its not a common name. However, it is a name with a lot of meaning for us, and hopefully for you as well. Lets take it from the start.
Kook originally comes from surfing, and has many meanings. A kook is essentially someone lacking the knowledge of the local spot, customs and culture. The younger generation may recognize it as “noob”. Essentially, a kook is an amateur or beginner.
The term kook proof was coined in the early days of kitesurfing, describing a way of making sure the lines to the kite could only be connected in a specific, correct way. The flying lines are connected to the kite with a larkshead over a knot (loop and knot on the pigtails).
On early kites all flying lines had either the loop or knot as connection, and the kite had the other. This meant you could connect the lines to the wrong connection point on the kite, if you were careless or lacked knowledge, potentially very dangerous.
Kook proof connections means that two of the flying lines have knots and two have loops. The same goes for the kite, two connection points have loops and two have knots. This way, you can only connect the lines to the correct point on the kite, thus making it safe even for kooks. Kook proof connections are now standard on all kites, and the expression is somewhat forgotten.
For us, Kook Proof is an honoring to our background of kitesurfing, and the progress that the sport has made throughout the years to become safer and easier for anyone to practice.
Kook Proof is also an assurance to our guests that our service does not fail, that you can not go wrong with us. We welcome everybody, kooks and pros alike. We make sure we dont fail you, and just like the kook proof line connections we aim to set a standard of service and quality.
The funky crazy eyes in our logo is a flirt with the fun that is in all of what we do. After all, why so serious? Its all about having fun and enjoying the wind, water and good friends.